In this article, app publishers can boost their Push Notification opt-in rates and improve User Engagement and Retention."

To optimize push notifications, businesses should consider the following best practices:

Keep notifications short and to the point
Use personalized messaging to increase relevance
Include a clear call to action
Time notifications appropriately to avoid interrupting users
Test and optimize messaging to improve engagement
By following these best practices, businesses can increase their push notification opt-in rate and improve their overall engagement with their audience.